Privacy Policy
Last updated: 27 April 2026
This Privacy Policy explains how The Phone House UK collects and processes personal data when you use our website and submit a deal enquiry. We are committed to handling personal data responsibly and in line with UK data protection law, including the UK GDPR and the Data Protection Act 2018.
1. Information we collect
When you submit our enquiry form, we collect your name, email address, phone number, preferred phone model, and phone condition. We may also collect limited technical information such as browser type, device type, and page activity for website security and analytics.
2. How we use your information
We use personal data to respond to your enquiry, provide quote options, improve service quality, prevent fraud, and maintain records required for legal and operational purposes. We do not sell your personal data.
3. Legal basis for processing
Under UK GDPR, we process your data based on one or more of the following legal bases:
- Legitimate interests in operating and improving our services.
- Performance of a contract or pre-contract enquiries.
- Compliance with legal obligations.
- Consent, where required (including certain marketing).
4. Marketing and Meta campaigns
We may use advertising and analytics tools, including Meta technologies, to measure campaign performance and improve lead quality. Where consent is required, we rely on your consent preferences. You can manage cookie and tracking preferences in your browser settings.
5. Sharing your data
We only share personal data with trusted service providers where necessary to run our business (for example hosting, analytics, lead processing, and communications support). These providers are required to protect data and use it only for instructed purposes.
6. International transfers
If personal data is transferred outside the UK, we use appropriate safeguards such as UK-approved contractual clauses or equivalent legal transfer mechanisms.
7. Data retention
We retain personal data only as long as necessary for the purposes described in this policy, including customer support, legal, and regulatory requirements. Retention periods are reviewed regularly.
8. Your rights
Subject to applicable law, you have rights to access, rectify, erase, restrict, object to processing, and request data portability. You also have the right to withdraw consent where processing is based on consent.
9. Security
We use reasonable technical and organisational controls to protect personal data against unauthorised access, misuse, alteration, or loss.
10. Contact and complaints
For privacy requests or questions, contact us through the same website channels used for your enquiry. If you are not satisfied with how your data is handled, you may lodge a complaint with the UK Information Commissioner's Office (ICO): ico.org.uk.